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Make BOB call your leads

You set up BOB to watch for new leads, reply in seconds, and follow up on a schedule until the lead answers or asks it to stop. It works over WhatsApp by default. This is the single highest-return job most owners hand to BOB, because speed and persistence win deals that slow follow-up loses.

A lead’s intent has a shelf life measured in minutes. Replying within the first five minutes rather than thirty makes a lead far more likely to convert, and most businesses are nowhere near that fast. BOB replies in seconds, every time, day or night.

  1. Connect the source of your leads (your form, CRM, or inbox) so BOB sees new leads as they arrive. See Connect an external API.
  2. Tell BOB, in plain language, how to reply: the first message, the qualifying question to ask, and your tone.
  3. Set the follow-up cadence, for example an instant reply, then a nudge on day 2, a value-add on day 5, and a polite last touch on day 12.
  4. Choose an approval level. Start with BOB drafting for your approval, then let it send on its own once you trust it.

BOB does not run its own calling service. Connect a telephony provider like Twilio (a custom API or MCP connection, see Connect an external API), and BOB can place and receive calls through that connection, for reminders, confirmations, and simple follow-ups, routing anything complex back to you. Chat-based follow-up on WhatsApp works for everyone, with or without a calling provider connected.

BOB stops the instant a lead replies or asks it to stop, and it never exceeds the cadence and cap you set. It is persistent, not annoying.